B2B Social Media Advertising Services
Organic posts are only one way to reach your audience through social media. You can also use paid social media ads to reach qualified leads. At Narcosa, we offer B2B social media advertising services that help take your sales to the next level.
We will publish and promote authentic thought leadership that will resonate with your audience on social media. Make your content stand out to showcase your experience and professionalism, and the quality of your product or service. At Narcosa we understand what it takes to deliver incredibly complex and lengthy conversion journeys in B2B businesses through thought leadership – driving credibility, visibility, and sales.
Ad Design And Development
When you choose Narcosa as your B2B social media advertising partner, we will help you create stunning ads that catch your audience’s interest. From start to design, we handle every part of the process for you. We’ll help you create ad copy and custom images that drive leads to click through and learn more about your business and services.
To get your brand on the tip of people’s tongues, we often start with an awareness ad. These ads help get audiences talking about your products, services and brand.
Ad Customer Targeting
A critical component of creating social media ads is reaching the right people. At Narcosa, we’ll help you define your target audience to put your ads in front of the right people. Since we are talking about a paid ad campaign its important in terms of Return on Investment (ROI) of the campaign to make sure we have your ad in front of a real potential buyer a “CEO” in your industry and not “the assistant to the CEO”.
Performance Tracking and Iteration
When you launch your ad campaign, we want to monitor the performance to ensure it’s driving results for your business. If the ad is not performing as well as expected we may tweak or change parts of the text, video or script to increase conversion ratio and watch time. It is this iterative process of improvement based on data that often results in the most successful B2B internet ads so this is what we focus on.
At Narcosa, we’ll track the performance of your ads to determine which ones are driving results and which ones aren’t. Based on the results, we’ll optimize your campaigns to improve them.
LinkedIn Is Still The King For Business To Business (B2B)
With over 740 million users and over 46 million decision-makers, LinkedIn provides the perfect environment for you to put your content in front of business decision makers. LinkedIn is the most trusted social media network and saw an incredible 30% growth in engagement in 2022. Less than 1% of users create original content. This provides a huge opportunity for your company to demonstrate your expertise, build credibility, and grow your brand.
To be seen as a leader in your industry, you need to be the first to market with innovative products and services. B2B social media management is the answer to your marketing needs.
Youtube Is A Great Place To Educate And Drive Growth
Number 2 Search Engine for B2B Questions
YouTube is the #2 most used search engine after Google. Research has also shown that Google values video content very highly. So, how do you use YouTube to drive traffic and leads as part of your B2B marketing budget?
It goes without saying then, that if you want an effective digital marketing strategy for your B2B business, it should include video marketing and YouTube.
Attention Leads To Sales
As any good digital marketer knows, eyes on your website often translate to leads into your sales funnel. However today there is just as much chance your next prospect will type his question into YouTube to look for a video answer to his problem rather than google your website. So how do we recapture this lost attention and sales? By having our educational and product content at the top of Google search for the business questions we want to give customers solutions to.
There are many proposed solutions to this problem from regular blogging, updating content and key-word research. One solution, however, that is not talked about enough— is paid YouTube marketing which allows you to put your video at the top in the video results list of any prospective client.
B2B FaceBook and Instagram Ads
But why use Facebook, it’s B2B after all?
Facebook ads do work for B2B and it’s where the attention of thousands, if not millions, of your prospective buyers is going to be. You just need to know how to target them successfully with your ads. At Narcosa, our extensive experience with working on clients B2B Facebook ads means we can confidently say there are high return Facebook and Instagram ad tactics that work for B2B advertisers.
B2B Social Media Advertising on Facebook or Instagram is almost always a complex, multi-touch affair. And that is only after identifying the right audiences and ad formats. This is where understanding the types of campaigns available to you comes into play.
Facebook offers a highly scaffolded campaign creation experience. What does that mean in English?
Facebook silos campaign objectives into three categories: Awareness, Consideration, and Conversion. Although each of these categories has a use case for B2B advertisers, not all the individual objectives are worth deploying on a consistent basis.
Our B2B Social Media Advertising Service
We would love to partner our B2B social media advertising experience and production skills with your company. At Narcosa we think our brand and online marketing experience merged with your industry experience can achieve something special. In short, we can manage the entire process of your paid social media campaigns.
What We Do For You
Discover how our Narcosa and social media ad management services can grow your online presence, increase your sales, and improve your customer loyalty
Devising campaigns
Devising campaigns or working with you to adapt existing campaigns.
Design
Creating posts and campaign assets, amending and enhancing as an ongoing process.
Audience profiling
Who are your current audience? Who would you like to add to this and how can you go about that?
Ad Testing
Testing and monitoring the ad to make sure the ad is being shown to the desired audience and that they are converting.
Campaign management
We manage the advertising campaign scaling down to perfect or scaling up to get more customers.
Reporting
We will analyse and measure how your campaign is performing to ensure consistent value.
