What is B2B content marketing & how I can use along the buyer’s journey
Ever read a competitor’s content and thought, “I wish we published that”? That mix of admiration and frustration? It usually means they provided value that you didn’t. And in B2B content marketing, value is everything. B2B content marketing is the strategic use of content articles, reports, videos, and more to attract, engage, and convert business…
B2B Email Nurturing: Don’t Follow the Crowd
Working with B2B email nurturing campaigns, I am constantly seeking out innovative and effective ways to help our clients achieve their marketing goals. When it comes to email nurture strategies, it’s easy to get caught up in the dominant narrative – but sometimes, this conventional wisdom can be misleading. Are you convinced that your B2B…
